In-app purchases, shoppable posts, and creator collaborations are reshaping e-commerce. The friction between "discovery" and "purchase" has all but vanished.
It used to be a funnel: Awareness, Consideration, Conversion. Now, it's a flywheel. A user sees a creator using a product on TikTok Shop, clicks a button, and buys it without ever leaving the app. This immediacy is driving a projected $1.2 Trillion in sales globally by the end of 2026.
The Creator-Seller Hybrid
Creators are the new storefronts. Users trust people more than brands. By empowering influencers not just to promote, but to sell directly through their channels, brands are tapping into established trust networks with high conversion rates.
Strategy Check
Is your checkout experience costing you 40% of sales? If users have to click more than twice from discovery to purchase, you are losing them. Native platform checkouts are non-negotiable.
Live Shopping: The West Catches Up
While massive in Asia for years, live shopping is finally hitting maturity in Western markets. The combination of scarcity, entertainment, and interactivity creates a FOMO-driven buying environment that static pages cannot match.
At K&G, we're helping clients set up "always-on" social storefronts that integrate directly with their inventory management systems, ensuring that viral moments translate instantly into revenue.