AI isn't coming for marketing—it's already here, and it's transforming everything from how we create content to how we understand our customers.

Last year, we predicted AI would become the "operating system" of marketing. We were right, but even we underestimated the speed. Here's what we're seeing across our clients in Sydney, London, Warsaw, and Guadalajara.

Hyper-Personalization at Scale

The days of segmenting customers into broad demographics are over. Our clients are now delivering real-time, individualized experiences across every touchpoint. One luxury fashion client saw a 241% increase in ROAS simply by implementing AI-driven product recommendations that adapt to user behavior in real-time.

The Death of Traditional SEO

We're calling it: traditional SEO as we knew it is dying. Welcome to Generative Engine Optimization (GEO)—optimizing for AI-powered search interfaces like ChatGPT, Gemini, and Perplexity. The focus has shifted from keywords to creating authoritative, people-first content that AI systems actually want to cite.

K&G Insight

Brands that haven't started optimizing for AI search interfaces are already 6-12 months behind. Start by auditing your content for factual accuracy, clear structure, and genuine expertise signals.

The First-Party Data Imperative

With third-party cookies now fully deprecated, first-party data has become your most valuable marketing asset. Our most successful clients have built robust data collection strategies that offer genuine value exchanges—think exclusive content, personalized experiences, or early access programs.